Websites and IDX, in plain terms.
This is the page to forward to the person who reviews IDX. It says what is on the platform today, what runs through your IDX provider, and what gets confirmed during setup.
Brokerage pages, agent pages, and the inquiry path.
- Brokerage site pages
- Agent pages
- Brokerage listing pages built from the brokerage's own listing and sold records, with an inquiry form on each
- A listing-alert request form. A person at the office sets up the search.
- Fair Housing and accessibility pages on the brokerage site
A website inquiry lands in the lead pool. An inquiry from an agent's own page goes to that agent. A brokerage inquiry that says what it is about goes to the broker's desk to assign. A general inquiry goes to the next agent on the rotation. The agent claims it, and it becomes their contact. The listing or page the person asked from travels with the lead.
Search runs through your approved IDX provider.
MLS search runs through the brokerage's approved IDX provider, framed on the brokerage site. Whether and how it displays is set by the brokerage's MLS agreement and confirmed during setup.
Getting inquiries out of the IDX provider
Forms on the brokerage and agent pages route today. Registrations, favorites, or saved searches inside a provider's frame reach the office only through a handoff that provider supports, and we confirm that handoff, its fields, and who handles a failure during setup.
Data use
No second copy of the MLS for anyone else to query.
What we confirm with your MLS and provider.
Each line is settled during setup, before anything displays.
- Participant and provider
- The brokerage's MLS participation and its approved IDX provider.
- Domains and framing
- Permitted domains, and permission to frame the provider's search.
- Brokerage identity
- The displaying brokerage on every page.
- Listing firm
- Listing-firm attribution and contact, where the MLS requires it.
- Marks and notices
- MLS marks and required notices.
- Freshness
- Listing-modified time versus last successful refresh, and who owns refresh.
- Seller choices
- Seller opt-out, address suppression, and confidential fields.
- Removal
- Removal from cached and agent pages when display rights end.
- Search down
- An unavailable-search state and a fallback contact.
- Leads
- Lead fields, consent, duplicate handling, and who retries a failure.
Where the required lines go.
A layout with sample text in the slots. The real wording comes from your MLS rules.
Specimen listing layout: displaying brokerage Northline Realty, sample listing 2207 courtesy of Ridgeview Properties, with slots for the MLS number, logo, required notice, listing modified time, and data refresh time.
Send the MLS name and your IDX provider.
A walkthrough is enough to say what setup involves.